THE DISCOVERY SURVEY

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‘DO YOU THINK YOU ARE BEAUTIFUL?’

‘I THINK I AM BEAUTIFUL’

OUR FINDINGS

WHAT DO WOMEN AND MEN ACROSS 11 DIFFERENT COUNTRIES HAVE TO SAY ABOUT HAVING SELF-CONFIDENCE IN THEIR OWN BEAUTY AND THEIR WILLINGNESS TO SEEK OUT AESTHETIC ENHANCEMENT?

While self-confidence levels of women and men in Asia Pacific have improved over the last decade, the results from a recent Merz Aesthetics APAC Consumer Study: ‘Discovering The Truth About Beauty and Self-Confidence’ still show a lower-than-expected level of self-confidence and that most women and men are still finding it difficult to pay themselves a compliment. This consumer market study was conducted by Merz Aesthetics in partnership with Frost & Sullivan across 11 Asia Pacific countries (Australia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam) and included 3,210 women & men from the ages of 21 to 55 years old.

70% of respondents lack confidence in themselves and their beauty when measuring themselves against their peers – They feel less confident about themselves and how others view them.

N= 3210 (C+LC)
C = Confident individuals
LC = Less Confident individuals

50% of these less-confident individuals still find it difficult to compliment themselves due to cultural norms and how society view beauty.

N= 2250 (LC)

85% of confident individuals are open to praising themselves and are likely to identify themselves as beautiful and good-looking. There is a strong correlation between physical appearance and self-confidence.

N= 960 (C)

70% of respondents take various actions, including aesthetic treatments, to enhance their natural beauty to boost self-image and self-confidence.

N= 3210 (C+LC)

90% of respondents indicated that aesthetic treatments contribute to an increase in self-confidence and attractiveness.

N= 1539 (C+LC)

70% of confident individuals consider aesthetic treatments as a norm to boost self-confidence and beauty.

N= 960 (C)

41% of confident respondents ranked their eyes as their favorite physical feature, followed by Skin (16%), Lips (10%) and Nose (10%).

N=960

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MY SERENDIPITY JOURNEY